I went to Chicago for a trade show. The subject of the show wouldn’t interest people much (corporate travel and expense reporting, anyone?) but I stayed at a kind of neat hotel, the Virgin Hotel Chicago. (Yes, another Richard Branson project.) The rooms weren’t all that exciting, but…
And then on Thursday, after the trade show ended for the day, my CEO walked up to me and a fellow employee and said ‘hey, who is up for biking along the lake shore to tonight’s party?’ In South Chicago. In March. And I’ll tell you what, I’m sure there’s someone out there who could resist a challenge like that, but it wasn’t me.